Yet whatever the season the basic pieces are what sells and resells beyond the runway in any store. That is especially the case of maximalist brands such as Versace.
Yet while not breaking the scarf ceiling the brand is also sending down the runway a slew of monochrome looks, not shying away from the necessary basics while the same are by default deemed as unnecessary on a catwalk. The theme of the collection goes into fully scarf-taken men’s and women’s dresses sent down Milan’s runway under the scarf-covered ceiling. The famed oversize safety pin enhanced mini dresses, are still owning the slick cut while featuring layers inspired by the Versace scarf. The collection is offering the all-time Versace favourites. The safe zone Versace is in right now is not new turf for the label, yet what we are seeing seems like a strong act from power-players such as Inditex yet under a vastly different price point. The new collection presented for the Spring Summer 2022 runway season with a total of seventy-nine looks, tones down the label’s flare to dare.
Is it ready to go back in the spotlight and compete in the top brand scarf game? Scarves inspired look from Versace Spring Summer 2022 Runway in Milan – Photo ©VERSACE Gigi Hadid on Versace Spring Summer 2022 Runway in Milan – Photo ©VERSACE Scarves inspired menswear look on Versace Spring Summer 2022 Runway in Milan – Photo ©VERSACE Versace foulard can now be fetched for anywhere in the price range from 200 to 400 euros, and it is already even available in the La Greca monogram so perfectly executed in less than a year. The question is for how long will Versace perform this balancing act. Yet, what remains the question with Versace is the brand’s price point, while running in the lane of luxury houses, it’s business family, under the helm of Michael Kors is leaning towards the more commercial price point. Not only are scarves a great addition to any brand’s roster of products, they are also incredibly easy to make and the most perfect gift you can grab when you are in doubt. Yet, you can easily make your Versace foulard into a scarf by simply wearing it around your neck. In this case foulards are mostly meant to be worn as a headpiece, just as Donatella and her team styled them. Both can pretty much be the same, yet the design reflected in the size of pretty much a square piece of fabric, defines whether the piece is foulard or a scarf.
To go a few lines up, if you are now sitting and wondering what is the damn difference between the foulard and scarf, we are obliged to offer an answer. The foulard has been with us since the very beginning of the brand, but this season turns everything on its head, it is no longer fluid or dreamy, the scarf is provocative, sexy, wound tight,” shares Donatella Versace with the press. It’s acted as a canvas for our iconic prints and is worn in multiple ways from knotted tops to headscarves to bag accessories, it’s a way of adding Versace attitude to any look. “ The foulard is a fundamental component of Versace’s heritage and character. Dua Lipa on Versace Spring Summer 2022 Runway in Milan – Photo ©VERSACE
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